Explore revenue by stream, bridge recurring revenue, check retention, follow a customer journey and compare a budget with what happened.
Kind Pro compositionComponents 5
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Revenue by stream
Monthly revenue$2.19M +28.9% vs last yearJanDec
Hover the chart to read a period. The dashed line is last year.
Monthly revenue| Period | Subscriptions | Usage | Services | Last year |
|---|
| Jan | 90000 | 24000 | 18000 | 105600 |
|---|
| Feb | 96700 | 28338 | 23200 | 117997 |
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| Mar | 103400 | 32324 | 28400 | 129986 |
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| Apr | 105600 | 35692 | 20600 | 127571 |
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| May | 112300 | 38328 | 25800 | 138320 |
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| Jun | 119000 | 40295 | 18000 | 138290 |
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| Jul | 121200 | 41823 | 23200 | 144509 |
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| Aug | 127900 | 43248 | 28400 | 154051 |
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| Sep | 134600 | 44930 | 20600 | 153700 |
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| Oct | 136800 | 47167 | 25800 | 160262 |
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| Nov | 143500 | 50123 | 18000 | 160833 |
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| Dec | 150200 | 53783 | 23200 | 171750 |
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Recurring revenue bridge
MRR, September to October$318,400 to $341,300+$22,900 netHover or focus a bar to read it.
MRR, September to October| Step | Amount | Running total |
|---|
| Sept | 318400 | 318400 |
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| New | 24600 | 343000 |
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| Expansion | 11800 | 354800 |
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| Contraction | -4200 | 350600 |
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| Churn | -9300 | 341300 |
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| Oct | 341300 | 341300 |
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Do customers stay?
Monthly retention by sign-up month| Joined | Size | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
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| May | 420 | | | | | | | |
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| Jun | 465 | | | | | | | |
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| Jul | 510 | | | | | | | |
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| Aug | 488 | | | | | | | |
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| Sep | 540 | | | | | | | |
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| Oct | 603 | | | | | | | |
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| Average | | 100% | 85% | 74% | 66% | 60% | 56% | 53% |
|---|
Hover or focus a cell to read it.
Monthly retention by sign-up month| Cohort | Size | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|
| May | 420 | 420 | 336 | 290 | 262 | 244 | 231 | 222 |
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| Jun | 465 | 465 | 381 | 330 | 298 | 277 | 262 |
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| Jul | 510 | 510 | 428 | 372 | 339 | 318 |
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| Aug | 488 | 488 | 420 | 371 | 344 |
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| Sep | 540 | 540 | 475 | 430 |
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| Oct | 603 | 603 | 540 |
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From visit to paid
Customer journeyHover or focus a stage or a band.
Customer journey| From to | Value |
|---|
| Visited to Signed up | 6100 |
|---|
| Visited to Left | 42100 |
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| Signed up to Started trial | 3300 |
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| Signed up to Left | 2800 |
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| Started trial to Paid | 1020 |
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| Started trial to Left | 2280 |
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| Paid to Expanded | 310 |
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| Paid to Left | 710 |
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- Visited to Signed up12.7%
- Signed up to Started trial54.1%
- Started trial to Paid30.9%
- Paid to Expanded30.4%
- Start to finish0.6%
Budget against actual
October budget varianceBehind plan by $1,200October budget variance| Line | Budget | Actual | Variance |
|---|
| Subscription revenue | $410,000 | $428,000 | +$18,000+4.4% ahead |
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| Services revenue | $62,000 | $54,500 | −$7,500-12.1% short |
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| Cloud hosting | $41,000 | $47,600 | +$6,600+16.1% over |
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| Salaries | $252,000 | $258,400 | +$6,400+2.5% over |
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| Marketing | $36,000 | $31,200 | −$4,800-13.3% under |
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| Travel | $12,000 | $15,900 | +$3,900+32.5% over |
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| Software | $18,500 | $18,100 | −$400-2.2% under |
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October budget variance| Line | Budget | Actual | Variance |
|---|
| Salaries | 252000 | 258400 | 6400 |
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| Cloud hosting | 41000 | 47600 | 6600 |
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| Marketing | 36000 | 31200 | -4800 |
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| Software | 18500 | 18100 | -400 |
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| Travel | 12000 | 15900 | 3900 |
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| Subscription revenue | 410000 | 428000 | 18000 |
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| Services revenue | 62000 | 54500 | -7500 |
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